Search Engine Marketing Services
Weboptimiser's unique portfolio of search engine marketing (SEM) services comprise search engine optimisation (SEO) and pay per click (PPC) marketing services, designed to deliver results:
* across the four key business performance indicators of: visibility, functionality, loyalty and economy
* across the four stages of the marketing lifecycle of: visitor recruitment, retention, rapport and return on investment.
Our services, which can be deployed individually or as part of a comprehensive Internet marketing campaign include:
* Search engine optimisation (SEO)
o Search engine optimisation (SEO) - to bring you qualified traffic from the search engines
o Search engine submission - to put your site where it needs to be seen
o Search engine ranking - to give you the first page visibility you need
o SEO Consulting - for our unique expertise, on your site and on your side
o Website optimisation (optimization) services - to bring you qualified traffic through search engine optimisation (SEO).
o SEO Training - to learn how to do it for yourself
o Search engine friendly content management - for dynamic, database-driven web sites
* Search engine marketing
o Pay per click search engine marketing - to attract the visitors you want using terms that work
o Online advertising - to reach target markets, promote brands and make sales
o PPC bid management - for a strategic approach to pay per click, from planning to reporting
o Trusted feed - optimise your site via Overture's Site Match Xchange service
o Contextual advertising - to create new revenue streams from your site
* Internet marketing consultancy
o Internet marketing strategy - to get your campaign off to the best possible start
o Internet marketing research - for new insights into your online positioning, performance and potential
o Internet marketing consultancy - for when you have the team, but you need some help developing your strategy and defining an effective action plan.
* Usability and accessibility
o Website usability to make your web site smarter, faster and easier to use
o Website accessibility - to offer a warm welcome to all members of the online community
o Accessibility glossary
* Visitor Science
o Web analytics - for a wealth of visitor tracking data, all the way to ROI.
o Email newsletters and newsfeeds - with our automated services, it's quicker, easier and more affordable than you think
o Customer relationship management (CRM) - to build rapport (and encourage repeat business) with your visitors.
